Established in 1923 by Alfredo Prunotto, this historic winery – Prunotto is located in Alba, the most important city of the Langhe district of Piedmont equidistant from both Barbaresco and Barolo. Alfredo Prunotto pioneered the vitculture techniques such as grape selection, and the production of superior blends made solely from the finest grapes; which was unheard of at that time. Just over a decade ago, Prunotto was purchased by Marchesi Antinori.